IBM software branding, erik adigard des gautries, m-a-d

brand mosaic

IBM software branding, erik adigard des gautries, m-a-d
The branding of IBM software (2000-2005) was one the most interesting  and creative projects in my career. It allowed me to better understand the systems that are running corporations and societies, as well as think about how software needs to fit in our lives  in a way that we can control. Technology is autonomic it never sleeps and never stops taking over while giving us increasing powers.